
Neoja Score is a gamified sports analytics dashboard designed specifically for basketball, allowing detailed tracking of player performance and statistics. The platform enables players to register, participate in tournaments, view live score feeds, and analyze high scores. It combines analytics, tournament management, and vibrant visualizations to enhance engagement and decision making for users.
The platform focuses on reducing the hassle of switching between multiple apps or websites to find accurate information. Whether it’s live matches, past results, or top player rankings, users can view everything in a clear and organized layout. Neoja’s Score is designed to provide an enjoyable experience for want to stay informed and fully engaged with the thrill of the game.
Users faced difficulty checking multiple matches and comparing player scores in existing platforms. They needed a simple, attractive, and quick way to stay updated with ongoing tournaments.
A clean and colorful platform that combines all tournament updates, player details, and team rankings in one space. It gives users a simple and exciting experience while checking scores and results.

Early wireframes focused on creating a smooth match - tracking journey. Each screen outlined clear data visibility, quick access to team status, and minimal navigation layers. The goal was to maintain balance between functionality and visual flow before adding final design elements.

User research for Neoja Score focused on direct feedback from basketball players, coaches, and organizers to build a platform tailored to their real needs of creating teams on there own and admin can easily keep the track of scores.
The system follows a modular structure - separating admin, player, and manager roles for efficient control. Data flows seamlessly between frontend dashboards and the backend API, ensuring real - time updates, secure authentication, and scalable event management operations.

Brand motifs draw from basketball culture, using vibrant colors, playful illustrations, and bold typography. The brand identity is active and energetic, designed to inspire excitement and trust with every interaction on the platform - whether in registration screens, scoreboards, or victory celebrations.
Neoja Score’s branding is built to energize and inspire users at every touchpoint. The color palette leverages bold, athletic tones reminiscent of competitive basketball environments, designed to stand out and evoke excitement.

